When considering putting your property on the market, you want to have the odds in your favour. I will guide your efforts and help you complete a winning real estate transaction.


Smart, competitive pricing is essential in attracting qualified buyers. Sellers who list competitively from the beginning get a better price than sellers who list too high.  Factors that should be considered in setting the right price for your home include: 

  • Comparative Market Analysis (CMA) -  Statistical analysis from recent sales data and current listings of similar homes in size, age, condition and features.  (Sales within the past six months are especially relevant.)

  • General Market ConditionsUnderstanding the local market and trends in your community.  *It is important to note that national market trends may not reflect local conditions.                              


First impressions count!  Within 30 seconds of walking through the door, potential buyers will get an impression (either positive or negative) of your home.  An attractive looking home is easier to sell because: 

  • It will be shown more often, meaning more market exposure - critical for a quick and profitable home sale.

  • Buyers are looking for value and need to perceive that the home is worth the price.

The importance of Staging in this process cannot be underestimated and is more than an exercise in tasteful interior design. Staging is a business decision that can have a huge impact on your financial return and timeline.

There are countless ways to create the most significant impact both inside and outside your home.  Here is a list of inexpensive tips to help you maximize your selling price!

Inside: Clean Everything & De-Clutter 

  • Freshen up the walls with a coat of paint (keep tones neutral)

  • Remove excess furniture

  • Remove family photos and excessive wall decorations

  • Remove personal items and collections

  • Replace worn carpets or shampoo carpets that are in good condition

  • Polish wood floors

  • Maximize your home's natural light by opening blinds and shades

  • Address any odors causing factors caused by smoking or pets (do not try to mask odors with strong sprays or scents)

 Outside: Curb Appeal

  • Mow the lawn and trim shrubs (keep lawn decorations to a minimum)

  • Add bushes and/or colorful flowers

  • Sweep/shovel sidewalks, porch and driveway

  • Remove or update any dated or personalized fixtures

  • Put all toys away

  • Fix damaged gutters, shutters, siding or roof shingles

  • Add a tasteful welcome mat to the front door

  • Clean all of the windows inside and out